Use this checklist to help search engines and AI assistants find accurate information about your business, understand what you do and connect customers with the right page.
There is no guaranteed AI ranking trick. Clear information, accessible pages, trusted references and a useful website give you a stronger foundation.
THE CHEAT SHEET
Work through these five areas.
01
Keep your business identity consistent
Use the same business name, phone number, website and address or service-area details everywhere.
Complete your Google Business Profile and keep hours, categories, services and contact details current.
Link your official social profiles from your website and use the same brand identity across them.
02
Make your website easy to understand
Give every core service its own useful page with a clear service name, who it helps and where it is available.
Publish real contact details, service areas, opening hours where relevant, and a clear way to enquire.
Use descriptive page titles, headings, internal links, canonical URLs and an up-to-date XML sitemap.
03
Help search engines and AI crawlers access the site
Allow legitimate search crawlers in robots.txt and check that important public pages are not blocked.
Use accurate Schema.org structured data, such as Organization or ProfessionalService, WebPage, Service and BreadcrumbList where appropriate.
Make important information visible in page text, not only inside images, videos or interactive widgets.
04
Answer the questions customers actually ask
Add specific FAQs about pricing factors, service coverage, process, timing and common customer problems.
Publish useful examples, case studies and clear explanations based on work you genuinely do.
Keep information current and factual. Do not publish invented reviews, credentials, locations or service claims.
05
Build genuine local relevance
Create location pages only for areas you genuinely serve, with useful local information rather than duplicated suburb names.
Earn accurate listings and mentions from relevant industry directories, local organisations and trusted partners.
Ask customers for honest reviews and respond helpfully. Never buy reviews or offer rewards in exchange for positive ratings.
TEST IT YOURSELF
Ask the questions a customer would ask.
Try relevant searches in Google and AI assistants. Record what is mentioned, which sources are cited, whether the facts are correct and which local competitors appear. Results can vary by location, wording and time.
Who provides [your service] in [your town]?Which [service provider] covers [your suburb] and what do they offer?How can I contact [your business] and what areas do you service?
Want to know where your business stands?
South Coast Digital can review your website, Google presence, local listings and AI search visibility, then identify practical next steps.